I started working with Carlos because I knew my work was powerful, but my message wasn’t. I had years of experience as a therapist and coach, but I struggled to articulate what I did in a way that felt clear, confident, or focused. Every time I tried to narrow my niche, fear kicked in and I’d widen everything again.

Carlos helped me cut through all of that.

He has a rare ability to see the patterns I don’t notice in myself — the fear loops, the widening-of-the-niche moments, the places I drift or overthink. He reflects it back with so much clarity and compassion that I actually feel able to do something about it.

Working with him has helped me:

• clarify my message

• choose who I really want to serve

• understand the deeper stories that shape my relationship with money and work

• build a structure that fits the reality of my life as a dad and carer

• stay accountable to the direction I said mattered

What I appreciate most is that Carlos brings both structure and soul. He’s helped me focus without feeling boxed in, and he’s helped me move forward without losing who I am in the process.

If you’re a coach, therapist or people-helper who does deep work but struggles to articulate it — or you keep getting lost in your own head — I can’t recommend Carlos enough. He brings clarity, perspective and a calm sense of direction that has already made a huge difference to me and my business.